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The circulation of fake news has claimed the
lives of many and threatens our society's integrity.
#TheAntiMisinformationCrusade campaign aim to raise awareness about the rampant presence and the threat of fake news.
Social media is an almost unavoidable part of our society now—can it be a trusted news source?Not always. Here are some ways to differentiate between misinformation and disinformation on social media:
Misinformation
What differentiates misinformation from disinformation is the intent of the person or outlet sharing it. In the previously cited study from Indiana University, misinformation is classified as “false or misleading content including hoaxes, conspiracy theories, fabricated reports, click-bait headlines, and even satire.” Misinformation is not deliberately intended to deceive. Instead, it aims to shape or change public opinion on a given topic.
Disinformation
Disinformation can be spread using many of the same tactics as misinformation—hoaxes, click-bait, fabricated reports. Disinformation is created to deceive. Chadwick and Vaccari’s study found that 24.8% of their respondents shared a news story they either thought was made up when they saw it or knew was exaggerated.
There are a variety of reasons that individuals’ social media accounts or even business accounts might spread disinformation. It could be to increase their social media marketing effectiveness, boost their online traffic, build more followers for their page or business, incite an emotional response, or create a distraction. Disinformation can be dangerous on social media because, as previously mentioned, the sheer amount of information there and the length of readers’ attention spans can allow it to go unchecked.
Source: https://mailchimp.com/resources/fake-news-on-social-media/
Mission
We are aiming to connect people to reliable sources and reduce the amount of disinformation that could misguide and create confusion.
Vision
Stop the spread of fake news and raise awareness to other people about the fact that not everything we see or hear on social media is accurate.
Purpose
Share awareness about fake news and educate the public about the impact of misinformation.
